SHOULD ACCOUNTING PROFESSIONALS OPEN A PODCAST?
Self-publishing and content creation are made more accessible in this day and age as there are numerous platforms such as Youtube and Spotify that allows anyone to start creating videos and recorded podcast respectively.
One of the fastest rising ways to reach a niche or broad audience is through podcasts. Podcasts is a recorded audio variety show on platforms such as Spotify and Apple Podcasts where people can upload their recorded talk topics.
Many of the top industry leaders, storytellers and the most recognized new media personalities such as content creators either have podcasts or have appeared in podcasts.
As podcasting takes over the airwaves and our time on the internet, businesses or brands and accounting professionals who head up a firm should start to think about starting their own podcasts with the following reasons:
Reason #1 – Showcase your knowledge or expertise
About the most pressing issues of the world in accounting, bookkeeping and financial record-keeping. There are endless topics to explore from practical tips, to insights on the best practices as well as your own thoughts about the recent developments.
Reason #2 – Being a Thought Leader
Are you looking to make a mark in the field of accounting practice or are you just following the trend? Regardless of your pursuits, starting a podcast can challenge you intellectually and creatively to carve your voice and unique perspectives. There are plenty of topics to explore from technologies, trends and new financial laws affecting the world of finance.
Reason #3 – Branching Out
If you are looking for a productive hobby and are in the process of ultra productivity during your downtime, give podcasting a time. It helps you decompress and perhaps branch out – reach out to your network as you welcome guests or other industry professionals.
Reason #4 – Podcasts Sells
But not in an explicit way. The best influential platforms offer unbeatable value through insights and deep dive perspectives on choice topics. You can do and accomplish the same by showcasing your expertise on your field. See it this way, your perspectives or opinions holds sway to the marketability and trust in your brand or firm. An accounting firm that is doing well, growing and has a successful podcasts with thousands of listeners is most likely able to sustain its pipeline of new clients as people venture to your podcasts, build trust and then sign up to your services.
JCSN CORP has recently expanded to Phoenix, Arizona offering Accounting and Bookkeeping services for businesses based on those areas as well as in Texas in key cities of Austin, Fort Worth, Dallas and Houston. Originally based in San Diego California, JCSN Corp has steadily grown to other California cities with trusted clients across multiple industries for its Accounting, Bookkeeping, Payroll and Financial Reporting services.